CBS Radio has named Max Krasny vice president of sales and strategic alliances for the company’s Altitude Group subsidiary.
Based in Los Angeles, he will represent the division’s local engagement offerings to clients.
He will report to the group’s executive leadership: Rich Lobel, executive vice president and CMO, and Sue McNamara, senior vice president of sales. According to a release, the Altitude Group is tasked with helping brands connect with consumers using CBS Radio stations, along with CBS Television Stations and their digital properties, in addition to CBS’ outdoor assets.
Krasny most recently served as executive vice president/general manager of strategic partnerships and western sales for WestwoodOne programs and alliances, which included the Grammys, ACM’s and Live Nation. He spent close to 20 years at WestwoodOne in a variety of roles, spearheading content, affiliate sales and ad sales divisions, a release explained.
Krasny began his career in local radio in San Francisco before moving to Los Angeles, where he worked on shows such as “Ferrall on the Bench” and “Loveline.”