Kenetta Bailey will take on the role of senior vice president of marketing for CBS Radio as of May 16. CBS Radio President Andre Fernandez made the announcement on the heels of news last week that Communications SVP Karen Mateo is leaving the company this month, as is CBS Local Digital Media President Ezra Kucharz.
She will be responsible for the marketing and brand positioning of CBS Radio and its portfolio of 117 over-the-air stations and suite of digital products. Additionally, she will provide B2B marketing support and collaborate with market managers and station management to develop and coordinate strategy for local marketing.
Bailey most recently led her own consulting firm, KB Consulting, where she worked with a variety of start-up businesses on subscriber growth, social media and branding from 2015–16. She also serves as an adjunct instructor at the Wharton School of the University of Pennsylvania in Philadelphia.
Previously, Bailey was managing partner and chief brand strategist for GroupM’s Maxus agency (2014–15). She also served as was executive vice president and chief marketing officer for Comcast and Radio One’s TV One Network from 2011–13. Prior to TV One, Bailey held senior level marketing positions with AMC Networks from 2006–11, and NBC Universal (Telemundo) from 2004–06.
She earned an M.B.A. from Kellogg School of Management at Northwestern University, as well as M.S. and B.S. degrees in journalism from Medill School of Journalism at Northwestern.