CBS Radio has chosen Tim Roberts as vice president of country programming. He will retain his role as VP of music programming for CBS Radio Detroit, and the Detroit native will also continue his direct programming oversight of WYCD(FM), WOMC(FM) and WDZH(FM).
Roberts will be CBS Radio’s lead liaison with the country music industry, and he will provide programming guidance and expertise to the division’s 12 country stations nationwide and work closely with the CBS Radio Music Initiatives team to deliver live events and experiences.
He has worked in the radio industry for 39 years, with 38 of those dedicated to the country format. Roberts joined CBS Radio Detroit in 2006 as program director and operations manager of WYCD and later added duties for WOMC and WDZH. He was inducted into the Country Radio Hall of Fame in 2016.
Prior to joining CBS Radio Detroit, Roberts served as a program director and/or operations manager for stations throughout the Midwest and West, most recently at WQXK(FM) and WKKO(FM) in Youngstown, Ohio, preceded by WWWW(FM) in Detroit, KSAN(FM) and KNEW(AM) in San Francisco, KDRK(FM) and KGA(AM) in Spokane, KHAK(AM/FM) in Cedar Rapids, and WKKT(FM) in Charlotte.
“When you are blessed to have a Hall of Famer on the roster as we do in Tim, it is a no-brainer to expand his reach and influence beyond Detroit,” said CBS Radio Executive Vice President of Programming Chris Oliviero. “I am excited that Tim has accepted this additional responsibility for our company.”
Currently a division of CBS Corp., CBS Radio owns 117 radio stations in 26 markets — including all of the top 10 radio markets as ranked by Nielsen Audio — as well as digital assets.