CBS Uses Last.FM to Program Multicast Channel in Four Markets

User-driven station debuts Oct. 5
Author:
Publish date:

The CBS Interactive Music Group said its music discovery Web site Last.fm will launch a station to be broadcast on CBS Radio HD multicast stations in New York, Los Angeles, Chicago and San Francisco and streamed online beginning on Oct. 5.

CBS says this is the first time a music Web site "has been transformed into its own broadcast entity."

The new station will feature music aggregated and influenced by Last.fm's user-generated weekly charts, along with live performances and interviews from the Last.fm studios in New York and event updates. Last.fm claims more than 25 million monthly users.

Listeners will be able to access the station through multiple outlets including Last.fm and certain CBS Radio station Web sites. CBS Radio's streaming platform including its partnerships with AOL Radio and Yahoo Music Radio, as well as mobile applications on the iPhone, iPod Touch and certain Blackberry devices.

Music fans with HD Radio receivers in New York, Los Angeles, Chicago and San Francisco will be able to interact with the multicast station broadcast on CBS Radio's WWFS(FM) (102.7 HD2), KCBS(FM) (93.1 HD2), WXRT(FM) (93.1 HD3) and KITS(FM) (105.3 HD3), respectively.

"We believe this is exactly the type of programming that will help bring new listeners to the HD multicast frontier," says David Goodman, president, CBS Interactive Music Group.

Related