CEA: Analog Gives Way to Digital

The average American household owns 26 non-discrete consumer electronic products, up from 25 in 2005. That’s according to a survey by the Consumer Electronics Association.
(Can you guess what are the five most-owned consumer electronics products? Answer below.)
The report includes favorable findings for satellite radio. Satellite ownership reached 10 percent of households, as aggregate Sirius and XM subscribers breached the 10 million mark.
CEA data show Americans spent more than $1,200 on CE products in the past 12 months and analog is giving way to digital technologies across the board. Top growth sectors are MP3 players, digital cameras, car video entertainment systems, in-dash CD players and notebook PCs, according to results from the organization’s “CE Ownership and Market Potential Study.”
“America’s love affair with consumer technology products continues,” said CEA President/CEO Gary Shapiro. “Digital products are cool and the CE industry remains hot.”
The MP3 player enjoyed a huge 10-point gain in household penetration, from 15% in January of 2005 to 25% a year later – the only category to have tripled growth in a year, according to the trade group. Eight million units shipped in 2004 while shipments surpassed 25 million in 2005.
Other growth categories included the digital camera, car video entertainment systems, the in-dash CD player and notebook PCs.
Answer to above: The five most-owned products are televisions at 95 percent household penetration, followed by VCRs (87 percent), cordless phones (85 percent), DVD players (81 percent) and wireless phones (78 percent).