CEA, ASHA Expand Collaboration to Promote Safe Listening

'Listen to Your Buds!'
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The "Listen to Your Buds" campaign to promote safe listening habits for those using portable audio entertainment devices is growing.

The Consumer Electronics Association collaborating further with the American Speech-Language-Hearing Association on the campaign; new elements include radio PSAs and a brochure focused on the safe use of portable entertainment devices.

CEA and ASHA partnered with children's musicians Billy Jonas, Justin Roberts, Brady Rymer and Linda Severt to produce 30- and 60-second audio PSAs with each artist promoting safe listening tips. The PSAs will run in radio markets where ASHA's "Listen to Your Buds Safe Listening Concerts" are held.

The two organizations also partnered to produce a new "Listening for a Lifetime" brochure that will be distributed to consumers through CEA's manufacturing and retail members and CEA's Web site DigitalTips.org.

CEA and ASHA recommend simple steps for consumers using personal entertainment devices, such as setting the volume control to the lowest level where you can hear the music comfortably and clearly and leaving the volume at that point.

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