The Consumer Electronics Association is projecting revenues from sales of CE devices to increase 9% in the fourth quarter. That's based on results of CEA's 12th Annual Holiday Sales and Forecast survey.
CEA is forecasting that overall holiday spending will increase 14% per average household (from $1,254 to $1,430) over 2004, factoring in gifts, decorations, food, travel and other assorted holiday expenses.
The survey tracks the consumer electronics devices consumers intend to give as gifts, as well as those they hope to receive. The MP3 player topped both lists this year displacing the digital camera at the top of the gift list and the plasma TV at the top of the wish list from last year's survey.
According to the 1,000 randomly selected U.S. adults CEA interviewed by phone, consumer interest in buying a portable MP3 player has increased eight percentage points from 2004, from 20 percent to 28 percent. Revenues from sales of MP3 players are up 105 percent so far this year, according to CEA Market Research.
This survey will be available for purchase by non-members at www.ce.org/store.