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CEA: Home Entertainment Is Going Digital

Group estimates majority consumption rate among households

A study released this week by the Consumer Electronics Association (CEA) points to a growing trend of digital media consumption with over half of households reporting some form of streaming or downloaded video and audio content.

The study, Connecting the Dots Between Consumers, Content and Consumer Electronics in the Home, included methods by which consumers access content in the home and their interest in media connectivity systems.

Streaming was the preferred method of viewing, as 51 percent of homes spent an average of two hours watching streamed content, while 15 percent downloaded content and averaged one hour a week watching it.

Digital audio content also took the majority, with 54 percent of adults listening in the home, while the preference for streaming vs. downloading was reversed. Respondents favored downloading audio over streaming it, 43 percent to 37 percent, and reported weekly averages of 2.6 hours to two hours for downloaded and streaming content, respectively.

The study was designed and formulated by CEA Market Research and conducted on Sept. 19–25 of last year. Further results and insight will be discussed during a webinar to be held today, and led by CEA’s Manager of Industry Relations, Chris Ely.