CEA Sees Bigger Market for Weather Radios; Pushes Alert Standard

CEA Sees Bigger Market for Weather Radios; Pushes Alert Standard
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The Consumer Electronics Association wants to develop voluntary standards associated with "All-Hazards" NOAA Weather Radio receivers, and has put together a group to work on it.
It's a partnership with federal NOAA and National Weather Service. The group also will look at certification opportunities for placing a logo on products meeting the criteria.
The association, which represents consumer electronics manufacturers, also has established an All-Hazards Alert Special Interest Group "to address consumer interest in monitoring local, state and national government alerts, including those related to civil emergencies."
In the announcement, CEA stated believes All-Hazards Alert systems have "considerable market potential." In a survey it conducted, 81% of respondents said they were interested in weather reports and 72% of respondents indicated that they seek weather information at least once a day.
The association believes the market potential fore weather radios is 7.1 million units over the next year.
Info: www.ce.org/about_cea/cea_initiatives/cea_initiatives.asp.

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