DTS kicked off its CES 2016 experience by highlighting audio solutions for the home and auto, including a demo of HD Radio in its booth on the show floor, which marks the first demonstration of the HD Radio technology at a trade event since the acquisition of iBiquity by DTS in October.
In its booth at CES, DTS is broadcasting special content via HD Radio on the HD2 channel of station KUNV(FM). The broadcast is being played on the show floor through the audio system of several Acura RDX vehicles. The company also announced that several car companies will be installing HD Radio receivers in select models, including the Cadillac CT6, Honda Civic, Kia Rio, Lexus RX, Nissan Leaf, Toyota Land Cruiser and Toyota Prius.
The company also announced that several automotive audio aftermarket brands, including Alpine, Clarion, Kenwood, Pioneer and Sony, plan to continue to integrate HD Radio technology into their products.
Streaming audio announcements include the news that Amazon Prime Music launched on the DTS Play-Fi app and that iHeartRadio will be available on the Play-Fi app in February.
The company also announced new solutions for output on smartphones and tablets, as well as highlighted its existing streaming service partners, including Starz in the U.S. and CinemaNow in the U.K.