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CFLO Adds WinMedia Radio

Canada-based broadcaster enhances program prep, production, distribution and traffic infrastructure

Canada’s CFLO has recently installed WinMedia Radio in an effort to improve its program preparation, production, distribution and traffic infrastructure.

According to the company, the WinMedia Radio facilitates CFLO’s ingest production, broadcast and traffic operations to provide a centralized content catalogue, production tools, metadata and automation capabilities to improve the creation and distribution of news packages and music programs.

The installation is centered around the WinMedia Radio MAM platform, but also features other WinMedia tools like WinBizz to manage inventory and pacing toward goals with real-time reporting. It also features WinMedia On-Air, an automated solution that allows broadcasters to shift from live sessions to pre-recorded programs.

“With WinMedia Radio unifying our entire radio broadcast operation, we are able to enhance production, simplify distribution and consolidate technology to a few best-of-breed vendors,” said Dominic Bell, general manager at CFLO.

“Advance remote and multisite capabilities also widen our perspectives and will allow us to expand our network in the future.”