The NAB is broadening what the lobbying organization and its members consider to be technology.
The trade organization has quietly dropped the word “science” from its engineering division name and renamed it NAB Technology. It has an AM engineering study underway and has started creating the previously-announced “NAB Labs.”
It has also created a Radio Technology Committee.
All these changes have happened under the relatively new watch of its NAB EVP/CTO Kevin Gage.
In an upcoming interview with Radio World, Gage said Lincoln Financial Media Co. VP Engineering Barry Thomas is the chair and Clear Channel Communications EVP Engineering & Systems Integration Jeff Littlejohn is vice-chair of the new committee, which has been formed as a radio counterpart to what is now called the TV Technology Committee. The “technology” committees have a broader mandate than engineering, one that also includes the underlying technology, according to Gage.
As an example of this broadening, NAB Technology and NAB Radio are also building new education curriculum for the spring show.
Both departments will present an HD Radio workshop on April 16, from 1 to 5 p.m. Case studies will address business and engineering details related to making the digital transition, according to this week’s NAB Radio TechCheck.
The program will have presentations designed for non-technical management and engineers.
The manager’s segment will focus on costs, like financing hardware along with opportunities and success stories related to HD Radio. The technical segment will focus on available hardware and software, updating current plants to accommodate HD Radio and engineering case studies.