What will be the hook that captures audience attention to multicasting? Might it be auto racing?
A CBS station in Chicago is adding live motorsports coverage on its HD2 channel. WUSN(FM) airs “future country” on that channel and is adding NASCAR Busch and Craftsman Truck Series races, as well as Indy Racing League events. First race was this week, the NASCAR Gatorade Duels at Daytona International Speedway.
Dave Robbins is VP/GM of the station.