Expanding its third-party distribution strategy, Clear Channel said the iHeartRadio platform will now include content from the K-Love and Air1 networks of Christian content biggie Educational Media Foundation.
In September Clear Channel announced a deal with Univision to make most of that company’s stations available on iHeartRadio later this year. The digital radio service already featured Clear Channel’s own content, both from broadcast stations as well as online-only, and recently added customization features in a high-profile relaunch.
The announcement was made by Clear Channel’s Bob Pittman, newly promoted to CEO, and Mike Novak, president and CEO of Educational Media Foundation.
“This agreement helps broaden iHeartRadio’s appeal by delivering a radio experience that is relevant and meaningful to a considerable listening audience,” the companies stated.
The New iHeartRadio is available for PC and Mac, iPhone and Android; other platforms are promised.