Classic 21 Puts Audience First - Radio World

Classic 21 Puts Audience First

Belgian station invites listeners to take part in its spring advertising campaign
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Belgian French language radio station Classic 21invited listeners to submit pictures of their kids for its 2015 spring advertising campaign.

Bearing in mind the idea that rock and roll music crosses all generations, the station launched an audience competition — find the star in your family to impersonate your favorite rock star.

The station selected six of the finalists for its advertising campaign to run on TV, the Internet and in printed media.

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Classic 21 listeners Frédérique Degreef and his daughters,
from left, Billie, Emilie and Charlie, impersonate Kiss
for the station’s spring ad campaign.


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Charlie Degreef imitates AC/DC’s Angus Young
for Classic 21’s spring ad campaign.
Images courtesy of RTBF


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