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Classic FM Uses iSelector for New Interactive Music Service

iSelector streams the radio station’s content to each listener, who can customize the stream. Each listener receives a unique sequence of music.

Classic FM in the U.K. is using the personalized online player iSelector from RCS.

The station has added an interactive classical music service. iSelector streams the radio station’s content to each listener, who can customize the stream. Each listener receives a unique sequence of music.

Nick Piggott is head of creative technology at GCap Media plc. The company plans personalized versions of other radio brands including XFM and Choice fm.

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