Clear Channel Radio’s Total Traffic Network is now broadcasting via HD Radio.
The company has taken the real-time traffic service it broadcasts via RDS and, in 48 markets, is also broadcasting the data via HD Radio.
Proponents like the bigger data delivery pipe that IBOC offers.
We’ve reported that the broadcaster planned to go in this direction with its traffic service. The announcement is notable because it marks the first commercially available data service over HD Radio.
Clear Channel is working with several manufacturers to make the special receivers available by the end of this year.
The company also said it further expanded its delivery of real-time traffic data over RDS-TMC (Radio Data System Traffic Message Channel) with the addition of 19 markets, bringing to 68 the number of cities that receive traffic via RDS-TMC.