Clear Channel Realigns Radio Division

Clear Channel’s Radio division has been realigned with the goal of offering advertisers more convenience for regional ad purchases and increase operating efficiency.
Under the new system, the company believes it can offer advertisers packages that include radio stations, market clusters and geographic regions along the same lines as advertisers’ trade areas.
Clear Channel Radio has established eight geographic divisions within the United States, each under the leadership of a senior vice president.The new operating divisions allow the company to maximize its sales and operations along regional lines.
The eight divisions are subdivided into approximately 20 regions or “trading areas,” creating a new management tier of regional vice presidents. Each RVP manages a larger market while overseeing a group of smaller, adjacent markets.
To help execute these regional sales opportunities, Clear Channel Radio recently said it intends to add 500 new salespeople by Oct. 1.