Clear Channel Says 'Less Is More' Is Working - Radio World

Clear Channel Says 'Less Is More' Is Working

Clear Channel Says 'Less Is More' Is Working
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Clear Channel Radio said advertisers continue to use shorter commercials of all sizes, " including major national advertisers such as Verizon (and) Home Depot." It said that overall, advertisers are using two to five times as many :30s and :15s so far this year compared to last year. It said the "Less Is More" campaign has been a success "on all fronts."
The company also said it has doubled its financial commitment to its new Creative Services Group, which was created to improve the quality of spots; and it announced a resource for advertisers at www.betterradio.net.
"Early ratings reports show audience share is up and we're meeting with more advertisers, at higher levels, than in the past 20 years," Radio CEO John Hogan stated.

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