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Clear Channel Sees Benefits in Reciva Deal

Littlejohn calls Reciva the largest Internet radio module manufacturer.

Clear Channel made a move to increase its station streaming profile this week.

It announced a deal with Reciva, which provides Internet radio modules for use with broadband applications; it will stream 800 or so CC stations on receivers that have Reciva modules.

Companies that use Reciva modules include C. Crane, CTA Digital, DMTech, Grace Digital Audio, Sangean and Tangent. An automatic upgrade will let existing radios receive Clear Channel stations.

“With Clear Channel Radio content available on-air, online, on-demand, through mobile text, and digital broadcasts, this agreement adds to Clear Channel Radio’s ever-growing distribution platform,” the broadcast company stated.

Reciva officials said the deal dramatically increases the programming it can offer customers, calling Clear Channel Radio the “number one music network in terms of workweek streaming” based on comScore/Arbitron statistics.

Jeff Littlejohn is executive VP of distribution development for Clear Channel Radio. He said the deal allows listeners to receive CC’s streamed content via a single mobile device.

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