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Clear Channel Signs Hispanic Media Deals - Radio World

Clear Channel Signs Hispanic Media Deals

Spanish-language programing moves to the fore
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Clear Channel Media and Entertainment has announced two deals for Hispanic media.

The company has signed an agreement with Stardome Artist Development Group for revenue sharing when Stardome artists appear on Clear Channel radio stations and digital streams. The Stardome Artist Development Group is part of the Stardome Media Group, a Hispanic/Spanish-language radio content provider, artist manager and ad sales rep.

Stardome Media Group Managing Director/CEO Anthony Michael Hernandez said, “Radio is the core of Stardome’s business, and provides a way for us to connect millions of Hispanic listeners with great artists, popular music, and compelling content.”

He added, “As a media company focused on the growing ethnic market segment in America, Stardome is also aiming its efforts to the second- and third-generation Latinos, that are English dominant.”

Clear Channel Chairman and CEO Bob Pittman said, “Stardome has enjoyed remarkable success in the radio space, engaging Spanish-language listeners, artists, and advertisers across the U.S. and the world … Like us, they recognize that the industry is changing, especially as digital capabilities evolve. We are excited to partner with Stardome and work together to create a sustainable, long-lasting digital radio industry.”

ClearChannel also has announced that its Premiere Networks program syndication arm will work with Mexico’s Grupo Radio Centro under a just-signed agreement.

The centerpiece of the deal is for Premiere to provide U.S. distribution and ad sales for the show, “El Show del Mandril.” In addition Clear Chanel and GRC will work on developing additional programs, events and “digital opportunities,” a release said.

GRC is a leading Mexican radio broadcaster but it also owns stations in the U.S., including the station, KXOS(FM), Los Angeles, that originates “El Show del Madril.”

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