As part of an effort to promote Justin Timberlake’s “The 20/20 Experience” album, Target and Clear Channel will host an exclusive iHeartRadio album release party with Timberlake appearing at the El Rey Theatre in Los Angeles on March 18.
Through an on-air contest, 120 Timberlake fans will be flown in from across the country for special access to the event, which will include a live 30-minute on-air radio and TV broadcast special featuring Timberlake discussing the making of his upcoming album and perform live with his band.
The event will air live on 175 Clear Channel stations nationally and stream live on Yahoo! on March 18 at 6 p.m. PT. In addition, the party will be recorded and televised on The CW Network the following evening, March 19 from 8–9 p.m. ET. The CW special will also include an exclusive eight-minute premiere of Timberlake’s newest music video. An encore will air March 22.
The promotion will culminate with a simultaneous two-minute live broadcast “roadblock” on 850 Clear Channel stations kicking off the party.
Clear Channel Outdoor’s digital billboards nationwide will also feature a countdown clock to the album release party.
On March 19, the day of the release, Timberlake will take over all format-appropriate Clear Channel radio stations, websites and iHeartRadio.com, to play his favorite music and tracks from his new album. For the following three weeks, Clear Channel will continue to air short segments with Timberlake discussing the album and its creation.