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Clear Channel/Sony Campaign ‘Unprecedented’

Clear Channel/Sony Campaign 'Unprecedented'

Clear Channel Worldwide is trumpeting a planned promotion with Sony Electronics and ABKCO Records for a campaign to push the Rolling Stones Remastered Series and the Super Audio CD format.
“The campaign will harness the power of Clear Channel’s radio division … and will feature one of Clear Channel Entertainment’s top productions of the year, the Rolling Stones North American Tour,” the company stated.
In the first phase, Clear Channel said its stations will run 288,000 promotional announcements for daily giveaways of Sony Super Audio CD players and the Stones series on hybrid Super Audio CD to coincide with the band’s tour. Listeners can win a trip to a Rolling Stones concert.
Then Clear Channel, Sony and ABKCO will sponsor 22 local-market promotions to encourage listeners to go to stores to buy the Stones’ Super Audio CD.
Mark Mays, president and COO of Clear Channel, called it an unprecedented multi-platform campaign.
“This project mobilizes the strengths of our assets to build interest in the Super Audio CD,” Mays said. “It’s a state-of-the-art promotion to launch a state-of-the-art product.”