The Cleveland Browns signed up with Skyview Networks for a satellite programming and advertising distribution deal for use with its PNC Bank Cleveland Browns Radio Network.
The Browns are using Skyview’s F.A.S.T. inventory management software and Live Read logging service.
Jim Ross, senior vice president, business development of the Cleveland Browns, was quoted: “The radio distribution technology is a natural supplement to our existing partnership and will provide great value to the Browns and PNC Bank Cleveland Browns Radio Network advertisers for many years to come.”
The deal involves outfitting the 28 affiliates of the Browns’ radio network with satellite receivers and F.A.S.T. automation software.