Clip Interactive and Entercom Communications have partnered to create interactive mobile apps for the broadcaster’s Portland cluster. With the partnership, Entercom is now expanding its mobile strategy to include the over-the-air broadcast.
The new Entercom apps initiate more engagement from radio listeners by offering the ability to interact with what they hear on the radio — including downloading music, entering contests, accessing special offers, taking polls and responding to relevant advertiser messaging, according to the companies.
For the broadcaster such interaction will boost advertising revenue for their seven Portland stations. Stations using Clip Interactive’s technology have seen increased engagement and advertising conversion rates, opening a new revenue channel for broadcast radio, says Clip Interactive Chief Revenue Officer Bill Freund.
Interactive mobile apps are available for these Entercom Portland radio stations: KGON(FM), KRSK(FM), KWJJ(FM), KYCH(FM), KNRK(FM), KFXX(AM) and KMTT(AM).
