San Francisco-based CNet Networks Inc. is ending its techie radio program as of Jan. 31. According to the San Jose Business Journal, the two-year effort could not gain enough ad revenue to justify expenses. A spokeswoman told the Journal “several” employees will lose their jobs and CNet is canceling its agreement with Clear Channel station KNEW(AM) in Oakland, Calif., where the show is produced.
CNet is shifting its focus back to its Web site and also plans to begin a twice-daily technology program to be delivered digitally to registered subscribers. Company officials believe those who follow technology news are looking to the Internet for that information.
After the cuts, total employment for the technology information company is reportedly 1,500 people.
CNet Scrapping Radio Version
CNet Scrapping Radio Version
