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Coca-Cola Partners With NASCAR, Clear Channel

Memorial Day weekend opens summer concert series

This Memorial Day weekend at Charlotte Motor Speedway, Coca-Cola will work with iHeartRadio to bring the Open for Summer Kickoff Concert to attendees at NASCAR’s Coca-Cola 600 car race. The free event, which will be opened by Josh Thompson and headlined by Trace Adkins, is open to all ticketholders.

The concert will stream on 100 Clear Channel mainstream country stations nationwide, as well as a 60-minute Memorial Day special broadcast event on Monday, May 27, will air on iHeartRadio’s Country Road Radio at 12 p.m. EDT.

The partnership with Clear Channel Media and Entertainment will also feature the iHeartRadio Live Coca-Cola Summer Concert Series, highlights of which include performances with Of Monsters and Men and Jason Derulo at the iHeartRadio Theater in New York City.

Open For Summer content will be broadcast on Clear Channel radio stations and websites nationwide, while local DJs will promote the campaign and give listeners a chance to win a VIP experience at one of the concerts.