Ireland’s Communicorp Media, the fourth largest radio group in the United Kingdom and owner of a portfolio of media channels including Today FM, Newstalk, Dublin’s 98 FM and Spin, has charged Wedel Software’s MediaSales Suite media management solution with the task of keeping track of inventory and streamlining workflows across its company.
Communicorp says it required a “robust, comprehensive media management solution,” and the Wedel system fit the bill. The MediaSales Suite provides coverage from prospect identification through post-campaign analytics, in one platform.
Wedel Software is an international provider of broadcast software solutions.
