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Company Pitches ‘IM Radio’ as Superior to Digital Radio

Company Pitches 'IM Radio' as Superior to Digital Radio

Positioning its service as superior to satellite or terrestrial digital radio, California company Mercora has introduced what it calls IM Radio Mobile. It goes so far as to call it a “new metaphor for mobile radio.”
The company describes itself as a user-contributed digital radio network. It said IM Radio Mobile supports Microsoft Windows Mobile 2003-based devices, such as Pocket PCs and Pocket PC phones, “and provides mobile and wireless access to the world’s largest user-contributed digital radio network powered by people, disk jockeys and artists.”
That network, it says, offers 20,000 commercial-free channels that users can search and listen to on Windows Mobile-based devices and phones. It said cell phone carriers and Windows Mobile device manufacturers are looking to capitalize on the satellite radio and iPod trends, and this provides a way to provide audio content.
“A Pocket PC with IM Radio is like having a wireless iPod with way better sound and music selection,” it quoted one beta tester as saying.
The company said the subscription service uses a version of the nonproprietary Ogg Vorbis audio format that provides “near-CD” quality sound. Subscribers pay $3.99 to $4.99 per month.