Company Touts Online Auctions for Public Stations

Nancy Kruse and Partners says seven of its public radio clients raised a total of $960,000 last year through online auctions.
The company worked with public stations in Washington, San Diego, St. Paul/Minneapolis, Atlanta, Boston, Baltimore and Cape Cod. “Each station had its own auction Web site branded with its name and logo and including items reflecting local interests as well as those directly connected to public radio’s on-air programming.”
Kruse was founded in 2001; the company’s product is the management of all aspects of the auction.
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