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Connoisseur Media Chooses Marketron Triple Play

Station owner deploys radio traffic system offerings, as well as mobile and SMS services

Connoisseur Media, which operates 36 stations serving 12 markets across nine states, has signed with media business software provider Marketron as the newest partner to deploy its revenue management and digital software solutions.

Connoisseur Media will use Marketron’s traditional radio traffic system offerings, as well as the mobile platform and SMS service and interactive digital systems.

“By utilizing the revenue management traffic system, as well as Marketron’s mobile and interactive solutions, we are able to streamline our company’s workflow by keeping our software vendors tightly-knit under one roof,” said Connoisseur Media CEO Jeffrey Warshaw.