Could Houston Be 2nd PPM Test Market?

Could Houston Be 2nd PPM Test Market?
Author:
Publish date:

Arbitron is in contact with radio, TV and cable outlets in Houston, weighing support for a second portable people meter test market. No decision has been made, however, and Arbitron spokesman Thom Mocarsky tells Radio World, "Houston won't be the second PPM market unless and until we get sufficient support" from radio and TV stations and cable outlets in that market.
A broadcaster board that advises Arbitron has been pushing for another PPM test in a market that has a greater Hispanic population than the first PPM market in this country, Philadelphia.

Related