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Country Radio Seminar Explores Format in the Digital Age

Sessions on social media, using demographics emphasize technology and tradition

Country Radio Seminar will return to Nashville’s convention center Feb. 27—March 1.

According to organizers, the event offers a broad range of performances, educational sessions and networking opportunities for country radio professionals to learn about what’s new in the industry.

Highlights from this year’s agenda include: a keynote address from Emmis Communications’ Jeff Smulyan and sessions on mobile music consumption trends, social media, effective promotions and marketing. Political media consultant David Dixon will offer how his insights into reaching voters are applicable to radio listeners. Edison Research will also present a video-based ethnographic study about how people listen to country music, and there will be other sessions on understanding listener demographics.

Cumulus CEO Lew Dickey will discuss country radio’s comeback in New York City will the launch of NASH.FM. There will also be a session on how to apply programming strategies from other formats.

In addition, the conference is also host to the Artist and Radio Humanitarian Awards and an introduction to the “New Faces of Country Music.”

Additionally, the exhibit hall features products and technologies geared to radio broadcast professionals.