Individual members of the HD Digital Radio Alliance are publicizing their additional HD2 formats. The alliance said Monday that member stations in 22 additional markets are adding multicasts.
Cox Radio is launching seven HD2 formats; they are in the Atlanta and Tampa markets.
Those HD2 sub-channels represent the company’s initial digital-tier radio programming feeds; the cities will serve as test markets for its HD2 initiative.
Cox Radio President/CEO Robert Neil said the company would “aggressively test” the platforms with the goal of further developing the product to best position Cox in the digital marketplace.
Cox Adds HD2 Stations
Cox Adds HD2 Stations