Cox Radio, Inc. has extended its agreement with Arbitron Inc. for ratings through 2008.
Cox Radio President/CEO Robert Neil said, “We look forward to working with Arbitron and other broadcasters as we develop innovative ways to gather information that will benefit our existing advertisers as well as bring new advertisers to the radio advertising medium.”
Cox is the third largest radio company based on revenues. The company owns, operates or provides sales and marketing services for 78 stations (67 FM and 11 AM) clustered in 18 markets. Cox Radio shares are traded on the New York Stock Exchange under the symbol: CXR.
Cox, Arbitron Extend Deal
Cox, Arbitron Extend Deal