The Corporation for Public Broadcasting says Vice President for Radio Greg Schnirring has been named vice president of station grants and TV station initiatives.
CPB also announced the promotion of Erika Pulley-Hayes to VP of radio to fill Schnirring’s position.
In his new role, Schnirring will work with Senior Vice President of System Development and Media Strategy Ted Krichels to oversee the development and implementation of policy for the Community Service Grant program, and direct the operations of the Office of Grants Administration. He will also work to implement initiatives that will help stations provide strong public service to their communities and to encourage greater efficiencies, effectiveness and collaboration.
Schnirring has worked in public broadcasting for over 30 years. Prior to joining CPB in 2004, he served in senior roles at Wisconsin Public Radio and South Dakota Public Radio. He has also served on the boards of the Wisconsin Broadcasters Association, Public Radio in Mid-American and on the executive committee of the Integrated Media Association.
Since joining CPB in 2005, Pulley-Hayes has served as a project manager, while also overseeing the business aspects of the Radio Department. Pulley-Hayes was named director, business performance for the department in 2011. In her new role, she will work with Bruce Theriault, SVP for journalism and radio, to articulate and implement a public service vision for public radio, a release said. Pulley-Hayes will also oversee CPB’s radio grant programs and station relations. Prior to joining CPB, Pulley-Hayes spent 12 years in legal affairs at national healthcare and pharmaceutical companies.