Crawford Signs Up for PPM in Chicago - Radio World

Crawford Signs Up for PPM in Chicago

Crawford Broadcasting signed a multi-year deal with Arbitron for the Portable People Meter audience measurement service when the system is deployed in Chicago.
Author:
Publish date:

Crawford Broadcasting signed a multi-year deal with Arbitron for the Portable People Meter audience measurement service when the system is deployed in Chicago.

That is expected in January. Crawford owns four FMs in the market.

Chicago is scheduled to begin the transition to the PPM in January, as are Los Angeles and Riverside-San Bernardino. Philadelphia went over in April; Houston converts fully in July and New York goes in October.

Related

Entravision Signs for PPM

Arbitron said Entravision Communications signed a multi-year agreement for PPM radio ratings services in Los Angeles, Phoenix, Denver, Sacramento and Las Vegas, as services there are rolled out.