Critical Mass Media Opens Up Research, Marketing Tool Box(2) - Radio World

Critical Mass Media Opens Up Research, Marketing Tool Box(2)

Clear Channel-owned Critical Mass Media will offer personal marketing and research products to the entire media industry - including TV and the Internet.
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Clear Channel-owned Critical Mass Media will offer personal marketing and research products to the entire media industry - including TV and the Internet.

Having provided research and marketing services to the radio industry since 1981, the company says it is reaching beyond radio stations with new products and services beneficial to other media including television and Internet, as well as record labels. To help lead the marketing effort, Critical Mass Media recently hired Liz Pokora-Sadowsky as its new Executive vice president of Marketing.

Critical Mass Media products include personal marketing such as telemarketing, direct mail, internet, full market and individual station database marketing as well as research such as focus blogs, auditorium music tests, callout, weekly audience reporting, long-form telephone and Internet perceptual and format studies.

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