The Arbitron Advisory Council Wants More People Meter Studies, in Philly and another market. The council says data comparing PPM to diary use leaves a lot of unanswered questions that its members believe might be answered in another market trial. Arbitron was encouraged by the discussions and pledged to cooperate with the council.
Programming and Sales
Survey Says Full Speed Ahead for Mobile Devices and Apps
Gen Z listeners may be harsher critics of their home station’s app