Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now

×

 
 

Cry For More PPM Trials Grows

Cry For More PPM Trials Grows

The Arbitron Advisory Council Wants More People Meter Studies, in Philly and another market. The council says data comparing PPM to diary use leaves a lot of unanswered questions that its members believe might be answered in another market trial. Arbitron was encouraged by the discussions and pledged to cooperate with the council.

Close