The Arbitron Advisory Council Wants More People Meter Studies, in Philly and another market. The council says data comparing PPM to diary use leaves a lot of unanswered questions that its members believe might be answered in another market trial. Arbitron was encouraged by the discussions and pledged to cooperate with the council.
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A.I. And Interactivity Highlighted at Radio TechCon
5G radio trials also featured in wide-ranging U.K. technical event