Cumulus Encodes for PPM in Houston

Cumulus Media, which had been holding back on signing an agreement with Arbitron for its Portable People Meter holdout, signed a 13-month deal with the ratings service for two stations in Houston.
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Cumulus Media, which had been holding back on signing an agreement with Arbitron for its Portable People Meter, signed a 13-month deal with the ratings service for two stations in Houston.

The Cumulus stations covered by the agreement are KIOL(FM) and KRBE(FM) for the period of April 1, 2007 to April 30, 2008.

A third station, KFNC(FM), is also encoding its signal for PPM but is not covered by the agreement because Arbitron said the station doesn’t meet the minimum reporting standards for PPM radio ratings reports issued to date for Houston.

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