Cumulus Media is joining the traffic reporting service provider club.
Right Now Traffic will be the name of the offering; it starts in April. According to a release the service initially will be used by Cumulus Media stations in the top 75 markets. It will, however, also be made available to non-Cumulus stations. The service provides information for a local traffic reporter.
The information behind the service will be provided by Radiate Media. Radiate’s traffic information service comes from state and other departments of transportation along with Navteq.
Cumulus CEO Lew Dickey stated: “Americans are spending more than 1,000 hours per year in their cars. Our listeners, advertisers and network affiliates all demand accurate and timely traffic information, and this partnership enables us to address that need …”