Cumulus Media said in a release that media research, sales and marketing executive Pierre Bouvard has been appointed to the newly created role of chief marketing officer.
Based in New York City and reporting to President/CEO Lew Dickey, Bouvard will lead the marketing strategy for the media and entertainment company, including both its local and national brands. He will develop targeting applications for advertisers and agencies to reach their ideal audience across Cumulus’ and Westwood One’s properties. Brand lift and sales measurement will measure impact and optimize future campaigns, says a release.
“He understands the power of our great medium and is uniquely positioned to leverage audience insights to help advertisers take full advantage of our platform to deliver national scale with local activation,” Dickey said of Bouvard. “Incremental data beyond ratings is rapidly becoming the most important component in advertising decisions, and we are excited to have Pierre leading our effort to help our clients achieve a superior return on investment.”
He has over 25 years of experience in media research, purchaser targeting and advertiser ROI measurement as well as senior leadership roles in sales, marketing and operations, and was previously senior vice president of sales for TiVo Research & Analytics Inc. At TiVo Research, Bouvard led cross-media targeting and sales lift measurement engagements for Procter & Gamble, Comcast, Turner Broadcasting, and NBCU.
As president of Sales for Arbitron Inc., Bouvard led the sales and marketing effort to launch Arbitron’s Portable People Meter, and he created the out-of-home and custom research divisions.
Earlier, Bouvard was EVP at Coleman Insights, where he helped launch the first hip-hop formats in Los Angeles and New York City and oversaw the programming and marketing strategies of dozens of major market radio stations.