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Dan Mason Returns at CBS

A familiar face is back at CBS Radio.

A familiar face is back at CBS Radio.

Dan Mason replaces CEO Joel Hollander, who left the broadcast company after more than two years in the position.

Starting April 16, Mason will report to CBS Corp. President/CEO Leslie Moonves, who made the announcement. Mason will oversee CBS Radio’s 144 stations as well as day-to-day operations of the division.

“Part of this will be about the core business, making sure we’re making the right decisions from a programming standpoint as well as a sales standpoint,” Mason told The Wall Street Journal. “The second part is to nurture digital efforts.”

Mason returns to CBS Radio after serving as an adviser to the company, other broadcasters and Ibiquity for the past five years along with partner Walter Sabo in a consultancy.

Prior to that, he was president of CBS Radio from 1995 to 2002 when the broadcaster had 184 stations. Mason integrated the original CBS, Group W, Infinity Radio and American Radio Systems stations.

What does Mason think about digital radio? Leslie Stimson’s RW interview in late 2005 with Mason about HD Radio and other industry challenges is here.