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Dave Siegler Is New VP Technical Operations for Cox

He replaces Sterling Davis, who retired

Dave Siegler is Cox Media Group’s new vice president of technical operations. He was promoted to take over the position held by Sterling Davis, a past recipient of NAB’s highest engineering honor, who retired at the end of 2010.

Siegler was director of broadcast operations & engineering for the company’s TV stations WSOC and WAXN in Charlotte, N.C. He’ll lead engineering and technical operations of CMG, which includes 15 television stations and one local cable channel, 86 radio stations, four metro newspapers, more than a dozen non-daily publications and more than 100 digital services. He will coordinate tech initiatives that support CMG’s business and support CMG Digital. Additionally, Siegler will help industry organizations on various initiatives, according to Cox.

While in Charlotte, Siegler oversaw projects such as the design and implementation of high-definition news; launching a mobile DTV pilot station; and the design and management of a new multi-channel master control suite. He assisted on company initiatives such as channel branding, business continuity and system architecture designs. Siegler also is on the executive committee for the Society of Motion Picture and Television Engineers.

In honoring Sterling Davis with its Television Engineering Achievement Award in 2009, the National Association of Broadcasters stated: “He has been involved with every step of TV engineering, from production to distribution, and has been a prime force in helping to move the television and radio industry into the digital age.” He began as an audio engineer for the ABC network.

Davis chaired the technical activities group of the Open Mobile Video Coalition and MSTV’s Engineering Committee. For three years, he chaired the ATSC Planning Committee. He was active in the in-band/on-channel digital radio standardization efforts of the National Radio Systems Committee as well. Read more about Davis’ career here.

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