DaySequerra Touts ‘Buy Button’ Diagnostics

The forthcoming DaySequerra M3 will include the Apple UFIC “Buy Button.”
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The forthcoming DaySequerra M3 will include the Apple UFIC “Buy Button.”

The manufacturer announced new features in the M3 model, which contains three AM, FM and HD Radio tuners in a single 2RU enclosure and begins to ship next month. It is intended to allow stations to monitor and alarm their analog and HD/multicast signals.

“In addition to the M3’s already announced capabilities, each of the three tuners included with the unit will include the ability to display the Apple UFID ‘Buy Button’ data,” the company stated. DaySequerra said it is the first to include such diagnostics in professional HD Radio modulation monitors and tuners.

“Transmission of this data has already been announced by many HD Radio group broadcasters. The ‘Buy Button,’ on consumer HD Radios properly equipped, allows the unique identifier of a song to be saved at the push of a button. When an iPod is docked to the radio, and then subsequently synched with iTunes, the user is presented with the opportunity to purchase the songs, and the station is credited,” it stated.

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