It’s official — Dial Global has become WestwoodOne.
Dial Global CEO Paul Caine says “By reclaiming and reviving an iconic audio brand name, we are not changing who we are, but accelerating the great work we are doing to contribute to the growth of audio.”
The program syndicator was expected to revive its former, well-known, name. In the next few days, consumers and WWO partners can expect to see a new website, social media presence, logo and marketing materials to reflect the “new” WestwoodOne brand.
The company has commissioned a study on the “power of sound,” aimed at better understanding consumers, their behavior, and their interaction with audio. The study builds on current data proving radio as the most-used medium closest to point-of-purchase and will explore trends in audio consumption based on behavioral tendencies among various demographics. The syndicator expects to release the results in Q4.
In a related note, we’ve reported that Dial Global’s acquisition by Cumulus Media is expected to close by year-end.