Radio services provider and programming syndicator Dial Global has hired Shari Sterenbuch as its senior director of marketing. Based in New York City, she will be responsible for creating promotional opportunities for content producers, advertisers and marketers. She will report directly to Suzy Schultz, vice president of marketing.
Sterenbuch will create national multiplatform brand activations with on-air, online, onsite and mobile extensions.
She most recently worked for Clear Channel as the director of promotions for New York’s WAXQ(FM), WHTZ(FM), WKTU(FM), WLTW(FM), and WWPR(FM). She started her career as assistant promotions director for WKTU, where she was later named promotions manager.
“Her local activation expertise and specialty in multiplatform promotional experiences will bring our sales and programming offerings to the next level,” Schultz said.