Dial/Global Will Use ConfirMedia Verification

National ad sales rep Dial Communications-Global Media hired Verance Corp. to a multi-year contract for ConfirMedia third-party airplay verification, the supplier said.
ConfirMedia verifies airplay of designated advertising on major stations in the top 100 markets. It uses audio watermarking to track and report airplay of encoded content.
David Landau is co-president of Dial Communications-Global Media, part of Excelsior Radio Networks.