Digital Growth for the U.K.

Fifty-five percent now listen to radio on digital platforms, says Rajar
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According to second quarter 2015 Rajar findings, digital in the United Kingdom is on the upswing. All digital listening (Internet, apps and DTV) rose to about 40 percent (39.94 percent) thanks to the growth of DAB listening and ownership, says Digital Radio UK. And, according to Rajar, over half – 50.9 percent – of U.K. households now have a DAB radio.

Analog radio, however, has hit a new low in terms of listenership, with only 53.7 percent of the population tuning in. Digital listening in London also extended its lead over analog listening, 47.3 percent to 45.9 percent.

Additional findings showed that, in total, 30 million people – or 55 percent of the population – listen to radio on digital platforms, such as Internet, apps and DTV. Also, digital listening in the car grew 48 percent year over year, now accounting for almost 17 percent of all car listening; and commercial radio beat out the BBC for digital share, 40.1 percent to 39.5 percent.

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