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Digital Listening Ticks Up in October: Triton Digital - Radio World

Digital Listening Ticks Up in October: Triton Digital

Seattle market saw most significant gains
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Triton Digital has released its most recent report on digital audio listening, the Top 20 Ranker for October 2014. For the purposes of this report, "digital listening" is defined as listening sessions streamed over the Internet and includes station websites as well as streaming radio apps and platforms.

October’s Average Active Sessions were up 30.1% year-over-year for the Mon.–Sun. 6 a.m.–midnight daypart, standing at 3,235,716. The Domestic Mon.–Fri. 6 a.m.–8 p.m. daypart came in at 3,832,845 for October, which was up 25.8%, compared to October 2013.

Average Active Sessions is defined as: “Average Active Sessions (AAS) is defined as Total Listening Hours (TLH) divided by hours in the reported time period. TLH is defined as the total number of hours that the station/publisher has streamed during sessions with duration of at least one minute in total within the reported time period.”

Of the top 20 markets, Seattle showed the largest listening gain with a 23% increase in AAS; the report hypothesizes that this could be attributed to the Oct. 24 shooting at Marysville-Pilchuck High School. Atlanta gained 7.6%, followed by San Francisco (5.8%), Cleveland (3.9%), Detroit (3.8%), San Diego (3.7%) and Chicago (3.5%).

In the Domestic Ranker for the daypart Mon.–Fri. 6 a.m.–8 p.m., Pandora still leads digital listening in terms of AAS as well as Session Starts. However, idobi Radio has significantly longer Average Time Spent Listening (1.99 hours versus Pandora’s .59); and AccuRadio came in second for ATS at 1.77 hours (dropping from September’s averaged 2.10), followed by Radio One, which did not make the September top 20.

One-third (32%) of listening took place on an iOS device during the Mon.–Fri. 6 a.m.–8 p.m. daypart, and 28% of listening during the same period occurred using an Android device. At 9%, Flash player had the smallest share of listeners enumerated in the report.

The news/talk format saw some month-to-month listening gains with a 5.3% increase in AAS, followed by sports (5.1%), with minor gains also seen in adult contemporary, classic hits and classic rock.

View the full results of the October 2014 Ranker here. The report is released monthly and is based on audience data from Webcast Metrics’ proprietary platform. Webcast Metrics is accredited by the Media Rating Council.

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